ADA / WCAG Website Compliance in 2022

Background 

As you may know, the American Disabilities Act (ADA) of 1990 was extended by the Department of Justice to include any Title I and Title III business websites – which basically translates to ALL.

https://www.bradley.com/insights/publications/2021/09/navigating-website-accessibility-under-title-iii-of-the-americans-with-disabilities-act

This means website owners must make an evident effort to ensure each area of their site is equally accessible to people with disabilities.

https://www.businessnewsdaily.com/10900-ada-website-requirements.html

There’s no question it’s the right thing to do, just like the laws that dictate brick-and-mortar businesses must provide safe entry via ramps and handicap friendly doors. 

The Unpleasant Truth  

Unfortunately, the Department of Justice hasn’t published clear legislation on what specific website modifications are required to achieve compliant status. This has placed an ambiguous cloud of risk over the heads of website developers and owners, forcing us to consider costly yet potentially arbitrary updates to web properties in the hopes they satisfy handicap audience member’s needs while successfully mitigating any legal liability.  

https://www.blankrome.com/publications/dojs-failure-provide-effective-guidance-website-accessibility-requirements-under-ada

To make matters worse, many law firms are exploiting this lack of clear legislation for their own gain: aggressively crawling the web looking for non-compliant sites, claiming they were retained by an impaired client, filing suit, and winning large settlements of which they pocket much of.

https://www.courthousenews.com/law-firm-accused-of-ada-shakedown-of-small-businesses/

Are You at Risk of Being Non-compliant? 

The unfortunate fact is, yes. If your website is not accessible to people with disabilities, you can get sued for thousands of dollars, plus the cost to retroactively bring your site into compliance. 

Since 2018 there has been a 300% year-over-year increase in lawsuits and demand letters hitting businesses in all industries for having a website that is not ADA / WCAG compliant.

Before 2021, it was typically very large companies being litigated against, but as of last year claims against small-to-medium sized businesses began to steadily increase. This, coupled with the fact the DOJ still offers no clear legislation, has led me to grow concerned over exposure and incentivized me to find a proactive solution for clients as soon as possible. 

https://www.americanbar.org/groups/law_practice/publications/law_practice_magazine/2022/jf22/vu-launey-egan/

So What is the Solution?

Until recently there was no reasonable option for small-to-medium sized businesses to make their websites accessible. 

Despite my personal desire to provide one, I am NOT a lawyer nor am I an expert in disability compliance. So I began talking with industry experts, consultants, and companies that specialize in ensuring websites are as ADA / WCAG compliant as possible.

After diligent research into this matter and much deliberation, Immedia Creative LLC has decided to partner with UserWay to provide you the option to make your website accessible quickly and affordably. 

Read the Press Release: https://immediacreative.com/ada-compliance-wcag-compliance/

How Does it Work?

The UserWay widget allows people with disabilities to easily change dozens of audio & visual options on your website including but not limited to: font size, font spacing, stop-motion, colors, brightness, contrast, voice dictation, tab navigation and many other default settings. 

A person with disabilities can enhance and customize the user experience to their individual needs, and all with zero impact on other visitors or to your website’s existing code. 

The widget is affordable and can be installed, configured and launched within hours.

You can see a live example on our website. Just look for the blue icon in the bottom left corner.

Would You Like to Schedule a Demo?

I would love to spend 15-30 minutes together reviewing options and addressing any questions, comments or concerns you may have.

To set up a time please visit my calendar:

Book a Demo

Immedia Creative partners with UserWay to help improve ADA & WCAG Compliance.

Scottsdale, Arizona – June 21, 2022

Immedia Creative LLC, a leading Design Agency specializing in customized Branding, Print and Website Development, announced today a partnership with UserWay, the #1 web accessibility solution for Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) compliance.

Together with UserWay, Immedia Creative aims to help clientele greatly improve ADA compliance online, with an initial solution that is both affordable and easy to implement.

In recent months, more consumers are conducting day-to-day activities online than ever before. With an increase in online socializing, travel booking, shopping, banking, appointment booking, etc., ensuring websites are fully accessible to people with disabilities is becoming increasingly important for every type of business. Website accessibility not only protects online businesses legally, it enhances the businesses’ reputation and boosts sales by enabling retailers to serve people with a large demographic of shoppers that require additional assistance.

“My Agency has no legal experience nor expertise in ADA / WCAG compliance. Additionally, none of my clients run the same type of business, so each may have their own unique compliance requirements.

Therefore, while I recommend each client consults an attorney that specializes in ADA compliance, I still want Immedia Creative to stay proactively educated because translating what it means for a website to be ADA compliant continues to evolve.

If that continuing education leads me to discover a technology I feel can even partially assist our clients, I’m committed to making them aware of it and knowing how to implement it on their behalf.

By installing the UserWay overlay, our clients can take a large step toward making their site accessible. The solution is easy to implement and helps online businesses mitigate the risk of lawsuits. But most importantly, it enables our clients to provide a better online experience to those with disabilities.”

Tony Camarata, Founder & Creative Director.

About UserWay: UserWay’s founders are veterans of software and marketing web agencies and started working on the project in 2016 when laws and legislations that mandated the promotion of web accessibility started to spread. Starting 2019, the company has expanded its reach in the U.S. and other countries following insistent customer demand. For more information, visit: https://UserWay.org

Would You Like to Schedule a Demo?

I would love to spend 15-30 minutes together reviewing options and addressing any questions, comments or concerns you may have.

To set up a time please visit my calendar:

Book a Demo